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Dubai Summer Surprises United Arab Emirates

Dubai Summer Surprises

Dubai Summer Surprises can be described as The Summer Capital of Fun. In Dubai, Summer heralds a special time for children, it's when Dubai Summer Surprises kick off, bringing color, excitement and above all, loads of surprises to the city.

DSS was launched in the summer of June 1998 as yet another pioneering initiative from the Government of Dubai to boost tourism and shopping in Dubai, with the long-term objective of turning Dubai into a year-round tourism destination.

Therefore it has evolved into a yearly event which children from all over the world eagerly look forward to. For ten whole weeks there's never a dull moment for kids, which is the main concern of DSS, since the year it was launched.

Dubai Summer Surprises had a clear mandate to energize trade and tourism during the relatively lean summer months by drawing vacationing families to hotels, shopping malls, entertainment centers and other climate-controlled venues.

However, it unfolds weekly surprises from June to August under different themes, with the involvement of different Government departments and the support of Key Sponsors and other companies from the private sector.

Shopping malls, under the umbrella of the Dubai Shopping Malls Group (DSMG), become hubs of entertainment, providing shows and hosting key events of the different surprises. On the other hand, hotels and hotel apartments offer a variety of discounted packages, enabling families to have a cost-effective, fun filled holiday.

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